Major search engines, particularly Google and Bing, have undergone so many changes that have quite the impact on their pay-per-click (PPC) advertising services. As a PPC customer, you should not ignore these changes and keep using your old strategies. You should learn more about how to maximize what you are paying for to gain potential clients, but have a greater chance of winning them over and converting them.
Now is the ideal time for you to implement these strategies with the help of a PPC management specialist to have a more successful outcome for your campaign.
Ad messaging then and now
In the past, PPC ads allowed clients to use up to 95 words for an advertisement and that is it. C1 Partners and other online marketing experts, however, say that things are now different. The thing is these changes did not simply happen this year or last year. It went on for several years past today, as AdWords begun to allow for many different ways for clients to put that “wow” factor in their ads. An example of which are the variety of ad extensions you can now use and choose from.
Today, smart and savvy web owners found out that the trick was not to put so much attention on that 95-word rule. They had to focus more on how to design their strategy, carefully creating a message incorporating all of the features made available to them, including the seven different manual ad extensions they can select from. This means that in those 95 words, they can highlight the best aspects of their business, catching the attention of potential consumers.
Video ads that have the right features
Although video advertisement campaigns boomed in 2015, this doesn’t mean that it no longer works this year. Before, when you placed a lot of effort on Google Search Network, you have seen how it evolved: adding search ads, remarketing, and display ads. Now, you should complete video ads atop everything else. This is especially true after Google has integrated TrueView video campaigns into its AdWords interface.
Adopting these strategies as soon as possible, to give you ample time to prepare for the time when this type of campaign really explodes.